Direct Mail Case Study
Trust Science revolutionized direct mail campaigns, empowering a multi-state installment lender to transform their struggling channel into a primary acquisition powerhouse, boasting nearly 80% lower cost per funded loan (CPFL), over 25% larger average deal size, and more than a twofold increase in response rate.
Booking More Deals with Less Risk = Better Value for Your Campaigns
Trust Science partnered with a small-dollar multi-state installment lender to execute targeted direct mail campaigns, converting a struggling channel into their primary customer acquisition channel.
By applying the Trust Science Six°Score™ and Propensity°Score™, the lender saw:
- Nearly 80% decrease in CPFL
- Over 25% larger average deal size
- Over 2x increase in response rate
- Over 20% lower FPD rates vs. walk-ins
Campaign Approach
Turnkey Setup
Trust Science offers a turnkey experience, handling your criteria, data, and mail providers to get everything set up and ready for your campaign.
As part of our services, Trust Science:
- Validates contracts and handles your vendor management
- Validates your mail piece and copy for compliance
- Connects mail houses for seamless fulfillment and delivery
- Sets up your filters and criteria to target your campaigns
Data-Driven Execution
Leverage our proprietary Six°Score™ and Propensity°Score™ for a multi-data source, 360° view of risk and propensity for maximum conversion, backed by our team of experienced data scientists and consultants.
We’ll work with you to:
- Maximize your use of Six°Score™ and Propensity°Score™ to align with your campaign goals and risk targets
- Target your ideal prospects with further data-driven rule application
- Optimize loan offers from amounts to repayment terms
- Deliver and monitor your campaign
Post-Campaign Reporting & Optimization
Get comprehensive, transparent campaign performance reporting and work with our team to optimize strategies and make improvements each campaign.
With Trust Science, you get:
- Comprehensive campaign performance reports
- Expert campaign assessments highlighting your campaign’s strengths and areas for optimization
- Detailed recommendations on future optimization
- A team committed to supporting and continuously optimizing your direct marketing, campaign after campaign
Campaign Results
With breakthrough accuracy in both risk and propensity modeling, Trust Science allows you to target Invisible Prime™ borrowers that respond more and perform better for cheaper.
With superior analytics, Trust Science helped the lender vastly improve response rates and book larger loans on average. Furthermore, Trust Science enabled the lender to trust direct marketing as a primary revenue generator, with over 70% of new loans booked through campaigns.
We closely mirror your risk strategy to ensure that mailed prospects are approved prospects, helping our lender get over 80% approval rates and 79.6% Lower CPFL.
Default Rate
Trust Science
Reduces Defaults
Trust Science offers better risk-informed marketing. Measuring first payment defaults, Trust Science’s direct mail campaigns beat walk-in customers, with an average FPD rate 14.47% lower than walk-ins, and a maximum of 23% lower in campaign 4.
